Prim’Soft Makeup Primer

Prim’Soft is a base primer and skin perfector offering a light and velvety texture with a matt finish. For use as a makeup primer, it’s a first essential step towards a beautiful complexion. It mattifies the complexion for long-lasting makeup application, whilst it can also be used alone to perfect your complexion. This amazing product minimises pores, blurs imperfections and mattifies oily areas without drying skin, guaranteeing a shine-free complexion.
 
Formerly known as Sublim’Soft, this primer has been reformulated with a new name to match the Zao primer ‘family’. Prim'Soft now has a delicate blue hue to help differentiate our 3 primers in preparation for our switch to transparent packaging. 
 
Ingredient highlights:
Organic aloe vera: Known for its softening and calming properties, aloe vera repairs and soothes even ultra-sensitive skin. An excellent moisturiser, it helps to compensate for skin’s water loss.
Organic argan oil: Rich in vitamin E, argan oil is renowned for its nourishing, regenerating and restructuring properties. It is an ideal active ingredient to fight against skin ageing due to its high antioxidant content. Its fatty acids restore suppleness and softness to dry and depleted skin.
 
Organic Bamboo Extract: Rich in organic silica, which stimulates the formation of collagen and elastin fibres, it helps the skin to regain firmness, elasticity and maintain moisture levels. It also provides a soft touch to skin.
 
Silica: Silica is a mineral element used for its mattifying and smoothing properties. A very fine and soft powder, it provides a silky finish on the skin, in addition to absorbing excess sebum and blurring imperfections by optical effect.